We are delighted to hear about the return of the nation’s largest auto show of 2020 taking place July 15-26, 2020 at Challenger 1-3. This year’s theme titled “Inspiration unlocks the Future” heavily focuses on innovative ideas and technologies that will transform the future of the Thai auto industry. Spanning upwards of the 60,000-square-meter Challenger 1-3, the 41st Bangkok International Motor Show will showcase concepts, supercars, crossovers, sedans, hatchbacks, wagons, convertibles, pickups, and motorcycles. The show has it all!
The show has been prepared in accordance with the new normal way of life by setting preventive measures in conformity with the government regulations.
Regarding the standard of visitor screening for the safety in terms of public hygiene against the COVID-19 outbreak, Mr. Jaturont Komolmis, Chief Operating Officer of Grand Prix International Public Company Limited and Vice Chairman of the 41st Bangkok International Motor Show, unveils that it requires the cooperation of all visitors to wear a face mask at all time while visiting the show as well as to clean their hands with alcohol sprays every time prior to entry into the Challenger halls.
Mr. Jaturont also reveals the process to screen exhibitors and visitors following the government regulations. “IMPACT Muang Thong Thani, the venue operator, has specified strict measures in line with the government regulations by arranging the scanning points for the Thai Chana application and the body temperature check, and purchasing the Germ Saber UVC; the ultraviolet sterilization robot for the additional venue cleaning. Also, Grand Prix International Public Company Limited as the organizer strengthens the confidence of visitors by setting up another screening point before entering the exhibition hall and employing an eye temperature scanner, which is accurate and meets the international standard, used in the airports of various countries across the world.”
For the additional measure to reduce congestion of the venue, Mr. Jaturont explains that the main gangway width is increased from 6 meters to 10 meters, and the alley between each booth is increased from 3 meters to 6 meters. Moreover, the organizer has provided the spaces at the loading area behind the Challenger 2 with a capacity of 3,000 to 5,000 seats to accommodate customers of each car and motorcycle brand for closing a deal and handle various transactions together with business talk.
To correspond with the new normal way of life, Grand Prix International Public Company Limited collaborates with the online platform developer to introduce a new experience with the Virtual Motor Show, simulating the atmosphere of the 41st Bangkok International Motor Show to the online platform. It also features e-Catalog that comes together with a chat system for communicating interactively with the staff to offer a new experience to those who want to buy a car and receive the same promotions as in the Motor Show. This is the first time of the Motor Show in Thailand that is organized on a virtual platform in parallel with the real show.
Mr. Peeraphong Eamlumnow, Chief Operating Officer of Grand Prix International Public Company Limited and Vice Chairman of the 41st Bangkok International Motor Show explains about the details of the Virtual Motor Show. “This year is the first time we apply the technology to increase accessibility to the Bangkok International Motor Show in the new normal era in order to facilitate those who cannot visit but would like to receive the information about the show. We launch the Virtual Motor Show on the web platform so that everyone is accessible to the basic information of each exhibitor of this year, including product information and promotions, which the brochures are available to download. The special point is that it comes up with the Live Chat system in which customers can get details and book a car directly with the salesperson of each brand. This has shown the development in terms of services of Grand Prix International Public Company Limited as the organizer of the Bangkok International Motor Show in the new normal era, which we have to keep a distance, but can connect and access to the atmosphere and services through the online channel that we have prepared.”